The good people at Rapanui wanted me to let you know their company is nominated by the International Sports Business Network for best new brand.
Rapanui, an eco fashion brand set up by two surfing brothers has been nominated for the BrandNew awards at ISPO 2011. The BrandNew awards have been considered a barometer of future trends and will celebrate its 20th anniversary at ISPO 2011.
The competition aims to give young companies with products in the field of sport and eco-design a platform on which they can present to the market. ISPO has since developed into the single most important event in the action sports calendar for brands, retailers and athletes alike, showcasing the latest innovations within the industry.
Rapanui is nominated for its innovation in product and communication design. Rapanui uses organic natural fabrics, ethical manufacture and wind power in manufacture. The brand has developed traceability maps for every part of the supply chain for individual products so visitors to the Rapanui website can find out exactly where and how their clothing is made. The brand has also developed eco labels for their clothing so customers can shop quickly, with a conscience.
You can vote for Rapanui at:
ISPO - http://www.ispo-brandnew.com/Hottest_Brands.aspx
Just click the "like" button next to Rapanui.
About Rapanui:
Rapanui is about making cool eco-fashion for young people; that means clothing that is eco-friendly, ethical and sustainable: Made from natural organic fabrics in a Fairwear Foundation audited, wind powered factory. Through surfing the brothers saw and experienced the changing environment and climate at their local beach and as inspired, unemployed graduates in a recession, they took a different path; if you can't find a job, make one.
Rapanui has held Seminars and Lectures at UK and EU universities and multinational companies such as Centrica PLC on Sustainable Business and sit on the Panel at Plymouth University's All our Future Conference.
Rapanui has made bespoke versions of its clothing for multinationals and charities including Ben and Jerry’s Ice Cream and the Marine Conservation Society.
Rapanui was set up by brothers Mart and Rob Drake-Knight in early 2008 with £200 of savings and was listed in the Top 100 Startups of 2008. Rob and Martin are listed on the Future 100 List of Top young Entrepreneurs and were recently finalists in Enterprise UK's Young Brits awards. Rapanui was the youngest company to win the Sustainable Business Awards in May 2010, won a highly commended place at the RSPCA Good Business Awards and has recently been nominated for the internationally-recognised ISPO Brand New Award.
